Vice President Marketing – Leading SaaS PLM / Data Platform

Zearch are working exclusively with a high growth PaaS company that have a unique PLM/Data platform that are hiring for a VP Marketing following some recent investment.

This is a key hire, reporting directly to the C-Suite and will be responsible for the global messaging, leading a small team and driving new ABM, Product Marketing and Content strategy on a global basis.

This role would suit a real ‘Doer’ as the business is in a huge transition so Start-Up & Established Vendor experience would be ideal.

Role Responsibilities:

• Develop and implement a comprehensive marketing strategy, encompassing digital, content, white paper/thought leadership, and event marketing, with a specific focus on cultivating and overseeing lead generation and ABM funnels.
• Manage ABM strategies and lead generation funnels, ensuring targeted marketing efforts align with business objectives and yield high-quality lead acquisition.
• Evaluate and report on the efficiency of marketing initiatives using both qualitative and quantitative/data-driven approaches, including monitoring the impact of marketing expenditure on lead volume, SQLs, MQLs, average deal size, bookings won, and other critical KPIs.
• Coordinate strategies and objectives with the sales team, with a focus on optimizing the sales funnel for effectiveness.
• Collaborate with sales leadership on specialized campaigns and strategies for specific outcomes, such as product- or industry-specific initiatives.
• Supervise and judiciously allocate the marketing budget to achieve maximum return on investment.
• Provide guidance, mentorship, and development for the marketing team, providing an environment conducive to professional growth and excellence in achieving business objectives.
• Lead the generation of content/messaging for key internal meetings, and culture-building events including town halls, sales kickoffs, President’s Club etc.
• Spearhead content creation to narrate the company story to external stakeholders and marketing participants, making improvements to the corporate website and collaborating with product marketing to produce market research, pitch decks, and similar collateral for customer and partner interactions.

Key Qualifications:

• Bachelor’s degree in marketing, Business, or similar; a master’s degree is preferred.
• Expertise in content, event and digital marketing, ABM, and lead generation strategies.
• Experience working collaboratively with sales teams and aligning marketing strategies with sales objectives.
• Demonstrated experience in a senior marketing role, preferably within a B2B SaaS, Data, PLM or Cyber environment.
• Outstanding leadership skills with a track record of managing and supporting a marketing team.
• Proficiency in utilizing data analytics tools for marketing insights and campaign optimization.
• Solid understanding of budget management and proficiency in ROI analysis.
• Exceptional communication and interpersonal skills.