Head Of Product Marketing – Early Stage DevOps / DevSecOps Business

Zearch are working with a Seed Stage DevOps/DevSecOps business that are backed by one of the most revered VC’s on the planet. The big aim for Q3 is to hire the first ever Product Marketing Manager.

This person will play a pivotal role in driving the adoption and success of our client’s DevOps/DevSecOps solution by effectively communicating its value proposition to the target audience(SRE teams/DevSecOps/Developers). They will work closely with cross-functional teams including product management, engineering, and sales to develop and execute go-to-market strategies that resonate with developers, security and compliance teams and anyone looking to maintain and secure their cloud infrastructure whilst also enhancing productivity.

The right person will:

• Develop and execute comprehensive go-to-market strategies for our client’s solution, including new product launches and feature releases.
• Craft compelling messaging and positioning that clearly articulates the benefits of our client’s platform.
• Collaborate with product management and engineering teams to gain deep insights into product capabilities, competitive landscape, and customer needs.
• Create high-impact marketing collateral including product messaging, website content, blog posts, whitepapers, case studies, and solution briefs.
• Conduct thorough market research to identify market trends, customer pain points, and competitive intelligence.
• Work closely with the sales team to develop effective sales enablement materials and programs, including presentations, battle cards, and demo scripts.
• Analyze marketing and sales data to measure the effectiveness of marketing programs and campaigns and identify opportunities for optimization.
• Represent our client at industry events, conferences, and webinars, and actively engage with prospects, customers, and partners.

About you:

• Experience spearheading the development of product and company messaging and establishing competitive positioning from the ground up.
• Ability to spearhead initiatives with a proactive, hands-on approach, thriving in a dynamic startup environment.
• Demonstrated reliability as a dependable team player with strong initiative, adept at navigating high-growth scenarios.
• A skilled problem-solver who is relentless in pursuing solutions to challenges.
• Ability to multitask with exceptional organizational abilities, consistently delivering results promptly.
• Experience at Seed, Series A or Series B start-ups.
• Understanding of the DevOps, DevSecOps space.

Qualifications:

• Bachelor’s degree in marketing, business, computer science, or a related field
• 4+ years of experience in product marketing, preferably in the software or technology industry, with a strong understanding of cloud computing, DevOps, and security.
• Proven track record of developing and executing successful go-to-market strategies for B2B SaaS products.
• Technical experience positioning solutions to SRE’s would be bonus.
• Track record of customer-centric delivery and a passion for translating key product features into simple value propositions for customers
• Ability to position products to both technical and corporate audiences.
• Experience designing and overseeing sales enablement programs.
• Outstanding oral and written communication skills